When I began working with Kong, the brand existed only as a logo and a vague concept, leaving it incomplete and inconsistent. I took the lead in developing a full, cohesive brand identity from the ground up. Through in-depth audience and industry research, I crafted a clear brand narrative that positioned Kong as a sophisticated restaurant and lounge, rather than a nightclub.

I created a comprehensive brand book covering logo refinement, typography, color palettes, visual style, and tone of voice. Every element was designed to align with the narrative and deliver a consistent, elevated brand experience across digital and physical touchpoints. The rebranding transformed Kong’s image, providing a professional, unified presence and helping the venue communicate its identity clearly to its audience.